Spotify has recently announced a series of dramatic new updates for its free tier users as part of a movement to encourage more growth in the music industry worldwide as well as try to encourage more users to sign up for their Premium service.
These changes will affect over 90 million users and begin with a new user interface. Spotify plans to introduce numerous improvements to its mobile application to furthermore facilitate its use and improve customer satisfaction. In addition to this free users can expect to benefit from more control over the search tools, and greater access to playlists. It’s a pretty significant reduction in the amount of data the application uses when loading music. The most enjoyable new option will be access to some (not all) on-demand playlists.
You might be wondering then why anyone would still be willing to pay for the Premium service?
All these changes act as samples for even more advantages. It can be unlocked when you become a Premium tier user. The enhancements will make free accounts almost just as accessible and convenient. The premium accounts but will fall short on a few features enticing users to upgrade to the full Premium experience.
For example in contrast to free users, the Premium package does not have an restriction to playing on-demand music. It’s probably the most attractive feature included in the upgrade.
Spotify believes it is the only way to reach more consumers and to drive growth. They are convinced that the better their offer is on the free experience. Their service is the more likely it is that these users will upgrade to the premium status. Only time will tell but we hope that their strategy is conducive to more paying memberships as Spotify. Share their profits with the artists featured on their service. We think we speak for music fans worldwide when we say we want to keep supporting artists and the work they put into creating the music.
We stream through our headphones on a daily basis. Spotify’s strategy would inherently boost the music industry’s growth and enable artists to keep practicing their art for the enjoyment of the world’s music fans.